It's an honor to share GO's work for Red Nose Day, the non-profit organization whose mission is to end child poverty, here in the US and around the world.
As the agency of record, GO developed all marketing materials for the campaign, including the look and feel, poverty-awareness video content, Nose launch animated characters, working with celebrities to introduce in-school fundraising initiatives (thank you Kate McKinnon!!) and creating innovative ways to show that even a small donation can make a huge impact.
We also created a video piece for the Red Nose Day telethon on NBC that explains the power of donating to Red Nose Day and how the collection of small donations come together to create positive change in the world.
