The Farrell clan lives outside the bounds of the civilized world. Off the grid for over two-hundred years, they are equal parts hillbilly gypsy clan, druid cult and outlaw biker gang. And, like a wild animal that’s been cornered, the harder you push the more menacing and formidable they become.
'You Have No Idea What You’re Dealing With' was the maxim for our campaign, setting the promise and expectation for our audience. And, as we drew them deeper into the backwoods of Shay Mountain, the emotional touch-points of fear and fascination served as our beacon, building intrigue and fueling the desire and need to discover more about this mysterious band of rogues.
With the Outsiders you may have no idea what you’re dealing with, but you can be certain that a storm is coming and the mayhem will be inescapable.