Neuro is a functional beverage, vitamin-enhanced and supplemented with a variety of health-promoting features, but it’s also a relatively new brand in a very crowded refrigerator case. They didn’t have the money to compete head-to-head with the big guys in broadcast and some of the other higher-profile media, but they still wanted a way to ensure that their drinks made a big splash.
We focused on out-of-home placements that mixed unconventional environmental executions with more ubiquitous conventional outdoor. Each execution used wordplay to highlight one of Neuro’s drinks along with its health benefits, providing a doubly convincing argument in a memorable and cost-effective way.
