Coming off of a critically acclaimed Season 1, WGN America needed to continue to establish buzz, awareness, and anticipation for Season 2 of Manhattan. The sophomore bow of the series promised a more amped up energy level, and greater level of conspiracy and intrigue.
The campaign needed to meet this challenge head on and focused around the idea of ‘The Fallout Begins’. The concept was brought to life via an integrated campaign that highlighted the connection between the weapon our characters were racing to build and the destructive toll it was taking on their personal lives. However, with the threat of annihilation looming, could they succeed or would the climate of paranoia and deceit destroy them from within?