On September 6th at New York Fashion Week, GO helped designer Rebecca Minkoff launch the Female Founder Collective, a network of female owned & led businesses. The Collective was founded on the realization that 82% of women are more likely to give their purchasing power to female-founded companies, if they know who they are. Through it's recognizable symbol, the FFC’s mission is to support these businesses, enabling women to make empowered purchase decisions and swiftly close the economic divide.
A keynote panel of female business owners in the fashion industry kicked off the NYFW event and branded merchandise was featured throughout the week, supported by Visa.
In partnership with designer and FFC founder Rebecca Minkoff, GO led branding identity and web design for this ground-breaking initiative.